3 Veterinary Marketing Tips to Grow Your Online Presence

Written by admin. Posted in Knowledge Base, Marketing Tips, Web Design, Web Development

vet web designIf you’re running a veterinary clinic, you should know that you’re going to have to do more than just offer quality service to pet owners. In addition to veterinary care, you’re also going to need to focus on having a quality veterinarian website, vet web design, promoting that very website, and then optimizing your listing. Fear not, although this may sound complicated, there are plenty of things you can do to help your veterinary clinic succeed in 2017.

Design a High Quality Vet Website
Your vet web design needs to be up to par with 2017 digital standards. If you created a website in the mid-1990s, and left it alone since then, you’re basically doing more harm than good at this point. You need to have a functioning, aesthetically pleasing, and engaging website if you want to actually get your company name out there. Even if you clearly have the greatest veterinary clinic in the world, if your website is bad, people aren’t going to even have a chance at finding out what kind of service you offer. Work with a professional vet web design company to improve your online presence.

Promote Your Vet Website
Just having a website isn’t going to cut it, either. You have to tell the digital world that you are active online and do so in the most efficient way possible. One of the greatest website promotion tips you can use for growing your digital brand is taking advantage of social media networking. If you begin to grow your social media following, you can begin to promote your website as you continue to post and interact online. It’s equally important that you remain active on social media, as ignoring your followers over an extended period of time can hinder your company’s success.

Search Engine Optimization
Roughly 64% of all Americans rely on search engines to find local businesses. Even if you have a great company, a nice looking website, and an exceptional social media presence, you won’t have much business if people can’t find you online. SEO companies can help rank your website’s listing higher and higher on search engine results pages (SERP), which is an essential aspect of succeeding in the digital world in 2017.

If you’re in need of veterinary digital services, contact VetHubs today!

3 Digital Reasons to Work With a Veterinarian Marketing Service

Written by admin. Posted in Knowledge Base, Marketing Tips

social mediaAlthough it may be hard to believe, there are actually a lot of veterinarian websites on the Internet today. Now that it’s 2017, simply just having a physical veterinarian hospital or building isn’t enough to actually get patients. You have to do much more and find new ways to market your veterinary practice. Here are a few digital tips that will help you advance your business in 2017 and beyond.

SEO for Veterinarians
Because the industry is so competitive, it’s nearly impossible to succeed online if you’re not working with a professional search engine optimization company. If your vet website isn’t appearing on the first two or three listings on a search engine results page (SERP), there is a fairly good chance you’re not going to get much business. If your website isn’t on the first page of a SERP, you aren’t even going to be competitive online and you could be facing some serious issues down the line with your business. Work with an experienced SEO company to get more traffic to your website.

Social Media
Having a strong social media presence is essential if you want to have a successful business in this digital world. Through social networking sites like Twitter, Facebook, Instagram, and LinkedIn, you’ll be able to build a dedicated following and interact with potential clients, answer questions, and just engage with people, which can help your business tremendously. Perfecting this type of marketing, however, can be extremely tricky, which is why it’s important to get professional help. Over half — 54% — of small business owners admit that they are in need of assistance when it comes to their social media marketing skills. Working with a company like VetHubs can help you stand out on all your social networking sites, continually build your online following, and eventually grow your business.

Better Websites
Even if you have the most engaging Facebook page in the world and are at the top of all the SERPs online, if your veterinarian website isn’t fully functioning, visually appealing, and consisting of all the necessary information, you’re not going to get results. Internet users, no matter what website they visit, will leave after only seconds of something not loading or if the display isn’t attractive enough. Working with a veterinary marketing company can help you design a great website that users will enjoy, easily maneuver, and find everything they need.

Contact VetHubs.com today to learn more.

Veterinary Marketing: Avoid These 5 Web Design Mistakes

Written by admin. Posted in Knowledge Base, Web Design

website building tipsWhen it comes to veterinary practice marketing, there are a number of things that you need to prioritize. But there are some things that don’t exactly need your undivided attention. After all, your main concern is the well-being of the animals that you are treating.

Veterinarian websites can be hit or miss, and depending on how tech-savvy your marketing team is, it’s possible that you don’t even have a website: a big no-no today.

In order to create or maintain a successful site, here are some helpful website building tips.

  1. Don’t put design over function. Your patients’ owners value usability. While a potential client’s first impression of your practice is often based on their first look at your website, a beautiful website is totally useless if it doesn’t work correctly. Make sure the site is responsive and can be read from both desktops and mobile devices; make sure that all of your tabs and page sections are easily navigable and labeled clearly.
  2. Don’t be a perfectionist. Of course you want to make your website look as good as it can, but there is always time to make updates later. Don’t spend an infinite amount of time perfecting your website if it is already fully functional and organized. When it comes to fonts, photos, and secondary sections, you can update them later when you find the time.
  3. SEO shouldn’t be an afterthought. Search engine optimization is extremely important for all industries, and local SEO for veterinarians is especially important as a community-based service. The people that are searching for your services are almost guaranteed to be in your neighborhood, so ensure from the very beginning that your website is designed to make the most out of search engine possibilities.
  4. If you are updating or redesigning your site, don’t delete pages or content. Getting rid of these components completely can send confusing signals to Google that can lead to broken links. Keep track of all of your pages and revamp them as needed.
  5. Don’t forget about your website. In order to maintain a decent ranking on the search engine results pages, you need to regularly update your content. You need to be proactive about your online presence and know your audience. Create content that is relevant to the questions you receive every day.

These website building tips will help your practice get noticed online. And when you partner with SEO services that specialize in veterinary marketing, you won’t have to do it all alone.

Work in the Veterinary Field? Here are 4 Digital Tips to Improve Your Business

Written by admin. Posted in Knowledge Base, Web Design, Web Development

veterinary websiteThe Internet has certainly changed the way we do business, but many industries are unsure about whether or not the Internet affects their careers as much as others. Sure, the commerce sector has been completely redefined thanks to the Internet, but something like an animal hospital, for instance, might not need to rely on digital assistance as much… right?

Wrong. Nowadays, it’s absolutely imperative that you have a functioning veterinary website, and that you’re active online. Digital marketing has revolutionized just about every industry and animal care is no exception. Here are a few ways that digital marketing can grow your animal hospital.

Veterinary Website Design
Simply having a website doesn’t cut it anymore. You have to have a visually appealing website that simultaneously is easy to use and has all the necessary information and webpages within the site. Your veterinary website doesn’t have to be the most complicated in the world, because simple is often much better, but you do need to have something that your visitors will be able to navigate to get the information that you need.

Search Engine Marketing
Even if you have a professional designed website, no one will ever go to it if they can’t find it. That’s why search engine marketing (SEO) is so essential for today’s businesses. If your website is not on the very first page of a search engine results listings page, there is a solid chance that no one will venture to the rest of the listings pages and will never make it to your site. Working with high quality veterinary SEO services will ensure that you make it to the top.

Social Media Marketing
Not only should you have a functioning website but you should also have various social media accounts that link back to your website. By being active on social media, you’ll be able to engage with your customers and actually develop personal relationships with them. Talk with them, share pet care tips, and maybe even post a cute-cat video or two — after all, it’s no secret that the internet loves those.

Content Marketing
Your content marketing strategy can work congruently with your social media accounts. You can start a blog that covers veterinary news and you can easily share every post on your website and respective social media accounts. More than half — 57% — of businesses have acquired at least one customer through their company’s blog.

If you want to grow your veterinary practice online, contact VetHubs today!

3 Marketing Musts for Veterinary Practices

Written by admin. Posted in Knowledge Base, Marketing Tips

pet health care tipsMost people visit their veterinarians’ websites to view their account, schedule an appointment, or find contact information, but did you know that there are so many more features that could help your veterinary practice and patients? By employing the following tactics, you can find new ways to market your veterinary practice:

Onsite Optimization

Because of search engine optimization, it is possible for companies to be found by searching just a few keywords. Generate keywords that are commonly used in your industry, and use them on your website. Writing and posting blogs, in addition to your static page and tabs, will also help you reach your audience. Generating new, fresh content about things like pet health care tips, industry news, and other relevant information will keep your web rankings up, and keep your loyal patients informed as well.

Social Media

Social media is a great, easy way to promote your content, as well as disperse company updates or pet health care tips from other websites. Social media posts will direct traffic to your website and generate leads. Comparative analyses of competitors can easily be done with social media monitoring. Geotargeting capabilities also allow Facebook and Twitter users to disperse information to specific audiences. For example, you could target users in your city and the surrounding areas, or a specific demographic, like age. In fact, 80% of people ages 18-34 (millennials) are likely to find a veterinarian using search engines, and will likely turn to social media as well.

Responsive Website Design

In a mobile-first world, your mobile website should be optimized to fit the screens of mobile devices. iPhones, iPads, and Android devices all have different display dimensions, so you should make sure that your site is able to accommodate all of them. Consumers are more likely to search for products and services via their mobile devices, so it is important that your mobile website is user-friendly, with clear and concise labeling and headers.

VetHubs can help your practice with veterinary marketing tips, and help you generate more leads by putting your website at the top of the search results. All of our web design packages come with comprehensible content management systems that will allow you to seamlessly update your site, even if you aren’t a web dev expert. Someone is looking for a veterinarian in your area; will they be able to find you?

Want New Ways to Market Your Veterinary Practice? Three Ideas You Haven’t Tried

Written by admin. Posted in Knowledge Base, Marketing Tips

new ways to market your veterinary practiceEven with the best veterinary websites, the greatest social media campaigns, and the coolest services around, everyone falls into a marketing rut from time to time. While there’s no such thing as too many cat videos (no matter what the haters say), it’s important to keep your strategies varied and flexible to appeal to the widest possible audience.

If you’re looking to shake things up, here are three new ways to market your veterinary practice that are not only effective, but fun for everyone involved.

  1. Run a ContestEveryone loves a little bit of friendly competition! Use your Facebook or Twitter page to announce a prize at the end of the month — maybe a free grooming session, or a year’s supply of cat food — for one lucky winner who either likes, comments, or shares the post. You can even have a photo of the month contest to see who can submit the cutest cat photo on your Facebook page. You’ll be amazed how quickly ideas like these can go viral.
  2. Start a Loyalty ProgramTake a page from your local coffee shop and start a loyalty program of the “Buy 12, Get One Free” variety. Or you could consider promotional discounts on an extra service after a client’s check-up. Some practices also like to encourage freebies for friend referrals or discounts for first-time visitors. Come up with some creative programs to get your current customer base talking and sharing more.
  3. Try a New PlatformOne of the simplest new ways to market your veterinary practice is to open up a new social media account. If you already have Facebook and Twitter, try reaching out in SnapChat, where people will love getting pics of puppies to brighten their day, or Pinterest, where you can share pet care tips or DIY grooming “hacks.” The more you share, the more people will care!

At the same time, don’t neglect best practice procedures while you’re trying out new tricks. Remember that your potential clients’ first impression comes from visiting your website, so quality design is key to brand identity. The information you provide on your veterinary website can help distinguish you from competitors, so make sure that any new marketing campaign is consistent with what your practice actually offers.

In the end, don’t be afraid to have a little fun! Testing the waters with new ways to market your veterinary practice can make both your staff and your clients excited about the future of their furry community.

A Social Media Marketing Technique Any Veterinarian Can Use Today

Written by admin. Posted in Knowledge Base, Marketing Tips

veterinarian marketingIf you’re a veterinarian who’s feeling lost in the age of Twitter and Yelp, then don’t panic! We have a foolproof technique for veterinarian marketing that anyone can start practicing right away.

Even if it doesn’t feel like it, simply being a practicing veterinarian gives you a HUGE leg up in social media marketing. In fact, we’ll even go so far as to say that social media for vets is a walk in the park compared to other industries.

While there are countless strategies, tricks, and techniques small businesses can use in social media marketing, we’re going to focus on a simple, proven formula for veterinarians. So if you’re wondering how to market your new vet clinic, here’s how:

Note: this guide presumes that you already have social media profiles set up. If you’re looking for advice on how to set up your social media presence in the first place, then check out some earlier entries on this blog, which includes tons of social media tips for veterinarians.

Veterinarian Marketing in 2016: A Veterinarian’s Guide To Viral Social Media Marketing
Here’s the thing about going viral: it’s like lightening. You can’t make it happen, you can’t predict it. But you can put out a lightening rod.

So what do we mean by viral social media marketing? We mean creating content on social media that’s highly shareable, and which reaches a critical mass of Likes and Shares.

There’s a simple reason social media marketing is so perfect for vets: the internet is obsessed with cute animals. The next time you’re feeling resentful about updating your Twitter account, just imagine the struggles faced by the average industrial protective coating company in leveraging social media.

Step 1. Find an Animal Story With a Happy Ending
This could be anything. A customer with a sick dog that’s feeling better. A rescue kitten that’s found a new home. A lost dog that’s been found. So long as the story has a happy ending, it’s perfect for veterinarian marketing.

Step 2. Take Pictures
Before and after photos are always great in veterinarian marketing, but it’s not essential. You don’t need a professional photo shoot (although that’s not a bad idea), just a selfie-savvy member of your staff to snap some pictures of the animal.

Step 3. Get Permission
If the animal belongs to one of your customers, make sure you get their permission to feature their pet on your website and social media. And don’t forget to tag them in the post.

Step 4. Choose Your Medium
Usually, Facebook and Instagram are the best mediums for sharing animal content online, although an argument can be made for Twitter, too. Choose your social media account with the most followers, then create a post telling the story you chose earlier.

Remember: this isn’t advertising copy or a great American novel! Talk about the animal’s journey, and speak from the heart. Then, upload some pictures of the animal. Somewhere at the beginning and end of the post, tag your clinic and ask people to follow for similar content.

Step 5. Hit Share!
Now, it’s not enough to simply hit publish. If you have close friends, family, or customers you can rely on, send them a message asking them to share the post. Feel free to tag other people in the comments section if you think they will appreciate it.

Step 6. Rinse and Repeat!

Your Veterinarian Marketing Will Reach New Heights With These Top Tips

Written by admin. Posted in Knowledge Base, Marketing Tips

social mediaTwenty years ago, having a website would have made a company cutting-edge. Ten years ago, it was smart, but not entirely essential. Today? Your company is behind the times if you don’t have a website that works not only on a desktop computer, but on a tablet and phone as well. That goes for every kind of business, even a veterinarian business! If you are looking to expand your veterinary marketing reach, here are some tips to heed.

Use veterinary SEO
SEO stands for search engine optimization, and it is an initiative to help make your online presence known in the world of search engines. Fully 58% of people have researched a service or product online, and for many people, the Internet is their first stop when they are looking for information about local or national companies. Whether you operate a vet’s office, a hometown pizza joint or a multi-national corporation, you need to make your services known and available to as many people as you can. That’s what SEO can do.

Build a quality website
Simply put, quality web design provides consistent brand identity. You will want to have a website that can be easily navigated, is easy to read, and has all the pertinent information in a central location. Go for clean colors and pages that aren’t cluttered with information. Keep the fluff and filler to a minimum; everything you write should have an informational purpose. Maintaining a blog to keep your clients up to date and informed is beneficial to the SEO process, since both Google and potential customers value up-to-date content. In fact, 57% of businesses have acquired a customer through their company blog.

Email
This can be utilized through an online sign-up on your veterinarian website, or you can ask patients for their email in the office. Email is a great way to reach clients all over, and typically you can expect your email marketing to bring in over $40 for every dollar spent on it.

Social Media
If you’re not using social media to connect with your customers or potential customers, your business isn’t benefiting from internet marketing as much as it could be. Social media channels can help you educate pet owners about healthy practices, establish and maintain relationships with prospective clients, offer existing patients an easy way to communicate with you, and build client loyalty. Plus, you can have fun with it! Post cute pet pictures and funny cat memes and you’ll quickly gain attention!

Veterinarian marketing may seem daunting, and you probably want to get back to what you do best — taking care of animals. Outsourcing your website build and maintenance, SEO services, email marketing and social media can help you achieve results without requiring that you become an expert in each of those fields.

There’s No Better Time to Optimize Your Veterinary Website. Here’s Why:

Written by admin. Posted in Knowledge Base, Web Design, Web Development

vet websitesWe live in a digital age that is absolutely saturated with visual content. From meals to babies to bike rides, it’s pretty easy to know exactly what’s going on in someone’s day-to-day lives. And one of the most popular images plastering the feeds of social media sites? You guessed it: pets.

In a recent survey conducted by PetCare, they found that a whopping 65% of pet owners post about their furry companions on social media around two times a week. Additionally, one in six reported even making a social media profile for their pet. And hilariously enough, half of those pet owners reported that their pets were actually getting more attention than their own social media profiles. One-third of the surveyed participants said that they post about their pets as much and as often as they do their family, with 13% admitting that they actually post about their pets more.

And overall? More than half of the pet owners said they cared about getting likes and social media gratifications for pics of their pooches and kittens than they cared about other photos that they posted.

What’s even more notable is the fact that 30% of pet owners follow famous animals on social media.

If you are a veterinary technician look for website building tips and social media tips for veterinarians, then a light bulb should be going off in your head right now. Right now in the world of social media, it’s clear that pets are a trending. More than 58% of people view businesses online before deciding whether or not they want their services, and this typically is determined by the content they have on their social media sites, blog, and home page. There’s been no better time to be a vet and have a veterinarian website. Considering the fact that you clientele are the most popular online celebrities around, you’ll never run out of fun and engaging content to share! Vet websites should be clear and informative, but should also entertain and educate potential clients. Use your practice and patients to tell a story.

Looking for more veterinary SEO tips for vet websites? Share your thoughts in the comments below.

More Puppy Pics, Please! Learn the Secrets to Veterinary Social Media

Written by admin. Posted in Knowledge Base, Marketing Tips

veterinary social mediaThere are two things the Internet loves above all else: celebrity scandals and baby animals. As a vet, animals of all ages and degrees of cuteness are your specialty! If your social media does not feature roly-poly kittens and smushed puppy-dog noses, you aren’t using the Internet the way it was meant to be used.

How should vets use social media?
As many as 54% of small business owners admit that they could use some help when it comes to social media marketing. Take a look at your Facebook, your Instagram, your Twitter — is your company being accurately represented and are your veterinary social media accounts bringing you new business?

Creating a professional web presence that attracts target consumers and accurately reflects your practice’s brand is one of the most important things you can do to promote your clinic. The information presented on your website can distinguish you from your competitors. However, while informative website content is key, there are other secrets to vet marketing that involve the cyberspace beyond your own official web page.

We all know that “a picture is worth a thousand words,” and as mentioned above, the Internet loves pictures of baby animals. Instagram can be a huge asset in promoting any business, but you have the upper hand when your business just happens to deal with the cutest creatures on earth. Tip number one when it comes to social media marketing for vets: post pictures.

Tip number two is to add cute stories to your pictures. Promote pet health care tips and share some of your best pet survival stories. On all platforms of social media, engage your audience and let them know you are a business that cares about them and their furry friends.

Be sure to update your veterinary social media accounts regularly. Include special promotions and share a “behind-the-scenes” look at your company’s activities. The more transparent your business practices, the more trustworthy you will seem to your customers. Let your audience see you as more than a business; let them see the human and emotional side of what you do on a daily basis.