According to the U.S. Census Bureau, 71 percent of Americans had home access to the internet during 2011, and 90 percent of those individuals had made at least one purchase online during the previous 12 months. However, with the rise of mobile technology, online shopping via PC is old news, as more and more people are using their iOS devices and smart phones to shop online.
While the best veterinary clinics provide essential services to owners and their pets, it is sometimes easy to forget that most of them are not non profits, but businesses that need to attract customers and to make money. There are many aspects of online marketing that vets need to understand. After all, in this day and age, few businesses can survive if they do not prioritize web marketing.
The best place to start is by looking at some key statistics. Studies show that more than 90 percent of web users will embark upon their internet journeys via search engines. When they do so, over 40 percent of them will select the first link among their search results. What does this all mean? It means up to 40 percent of web users will probably overlook the veterinary websites that do not rank first. And the lower veterinary websites rank, the less likely it becomes that potential customers will take notice.
Since Pew Research has found that nearly 60 percent of all Americans research future purchases online, it is clear that vets must prioritize online veterinarian marketing and veterinary website design. But since more than half of small business owners confess that their social media marketing skills are lacking, chances are veterinarians would be better off partnering with online marketing firms to oversee their business website design.
While there are a number of marketing strategies that can improve the visibility of veterinary websites that vets can apply to their businesses, most vets would be better off using such tips as guiding principles. For instance, the best tips for veterinary websites include hiring professionals who can assist them with everything from website design to social media marketing.
In this day and age, it takes a lot more to run a successful online marketing campaign than simply maintaining a functional website. If they are to be successful, veterinary clinics must follow the most fundamental of all tips for veterinary websites, which is to leave web design to the professionals. For only the professional web design firms remain at the cutting edge of the most advanced and effective web design technologies.