3 Veterinary Marketing Tips to Grow Your Online Presence

Written by admin. Posted in Knowledge Base, Marketing Tips, Web Design, Web Development

vet web designIf you’re running a veterinary clinic, you should know that you’re going to have to do more than just offer quality service to pet owners. In addition to veterinary care, you’re also going to need to focus on having a quality veterinarian website, vet web design, promoting that very website, and then optimizing your listing. Fear not, although this may sound complicated, there are plenty of things you can do to help your veterinary clinic succeed in 2017.

Design a High Quality Vet Website
Your vet web design needs to be up to par with 2017 digital standards. If you created a website in the mid-1990s, and left it alone since then, you’re basically doing more harm than good at this point. You need to have a functioning, aesthetically pleasing, and engaging website if you want to actually get your company name out there. Even if you clearly have the greatest veterinary clinic in the world, if your website is bad, people aren’t going to even have a chance at finding out what kind of service you offer. Work with a professional vet web design company to improve your online presence.

Promote Your Vet Website
Just having a website isn’t going to cut it, either. You have to tell the digital world that you are active online and do so in the most efficient way possible. One of the greatest website promotion tips you can use for growing your digital brand is taking advantage of social media networking. If you begin to grow your social media following, you can begin to promote your website as you continue to post and interact online. It’s equally important that you remain active on social media, as ignoring your followers over an extended period of time can hinder your company’s success.

Search Engine Optimization
Roughly 64% of all Americans rely on search engines to find local businesses. Even if you have a great company, a nice looking website, and an exceptional social media presence, you won’t have much business if people can’t find you online. SEO companies can help rank your website’s listing higher and higher on search engine results pages (SERP), which is an essential aspect of succeeding in the digital world in 2017.

If you’re in need of veterinary digital services, contact VetHubs today!

Veterinary Marketing: Avoid These 5 Web Design Mistakes

Written by admin. Posted in Knowledge Base, Web Design

website building tipsWhen it comes to veterinary practice marketing, there are a number of things that you need to prioritize. But there are some things that don’t exactly need your undivided attention. After all, your main concern is the well-being of the animals that you are treating.

Veterinarian websites can be hit or miss, and depending on how tech-savvy your marketing team is, it’s possible that you don’t even have a website: a big no-no today.

In order to create or maintain a successful site, here are some helpful website building tips.

  1. Don’t put design over function. Your patients’ owners value usability. While a potential client’s first impression of your practice is often based on their first look at your website, a beautiful website is totally useless if it doesn’t work correctly. Make sure the site is responsive and can be read from both desktops and mobile devices; make sure that all of your tabs and page sections are easily navigable and labeled clearly.
  2. Don’t be a perfectionist. Of course you want to make your website look as good as it can, but there is always time to make updates later. Don’t spend an infinite amount of time perfecting your website if it is already fully functional and organized. When it comes to fonts, photos, and secondary sections, you can update them later when you find the time.
  3. SEO shouldn’t be an afterthought. Search engine optimization is extremely important for all industries, and local SEO for veterinarians is especially important as a community-based service. The people that are searching for your services are almost guaranteed to be in your neighborhood, so ensure from the very beginning that your website is designed to make the most out of search engine possibilities.
  4. If you are updating or redesigning your site, don’t delete pages or content. Getting rid of these components completely can send confusing signals to Google that can lead to broken links. Keep track of all of your pages and revamp them as needed.
  5. Don’t forget about your website. In order to maintain a decent ranking on the search engine results pages, you need to regularly update your content. You need to be proactive about your online presence and know your audience. Create content that is relevant to the questions you receive every day.

These website building tips will help your practice get noticed online. And when you partner with SEO services that specialize in veterinary marketing, you won’t have to do it all alone.

Work in the Veterinary Field? Here are 4 Digital Tips to Improve Your Business

Written by admin. Posted in Knowledge Base, Web Design, Web Development

veterinary websiteThe Internet has certainly changed the way we do business, but many industries are unsure about whether or not the Internet affects their careers as much as others. Sure, the commerce sector has been completely redefined thanks to the Internet, but something like an animal hospital, for instance, might not need to rely on digital assistance as much… right?

Wrong. Nowadays, it’s absolutely imperative that you have a functioning veterinary website, and that you’re active online. Digital marketing has revolutionized just about every industry and animal care is no exception. Here are a few ways that digital marketing can grow your animal hospital.

Veterinary Website Design
Simply having a website doesn’t cut it anymore. You have to have a visually appealing website that simultaneously is easy to use and has all the necessary information and webpages within the site. Your veterinary website doesn’t have to be the most complicated in the world, because simple is often much better, but you do need to have something that your visitors will be able to navigate to get the information that you need.

Search Engine Marketing
Even if you have a professional designed website, no one will ever go to it if they can’t find it. That’s why search engine marketing (SEO) is so essential for today’s businesses. If your website is not on the very first page of a search engine results listings page, there is a solid chance that no one will venture to the rest of the listings pages and will never make it to your site. Working with high quality veterinary SEO services will ensure that you make it to the top.

Social Media Marketing
Not only should you have a functioning website but you should also have various social media accounts that link back to your website. By being active on social media, you’ll be able to engage with your customers and actually develop personal relationships with them. Talk with them, share pet care tips, and maybe even post a cute-cat video or two — after all, it’s no secret that the internet loves those.

Content Marketing
Your content marketing strategy can work congruently with your social media accounts. You can start a blog that covers veterinary news and you can easily share every post on your website and respective social media accounts. More than half — 57% — of businesses have acquired at least one customer through their company’s blog.

If you want to grow your veterinary practice online, contact VetHubs today!

There’s No Better Time to Optimize Your Veterinary Website. Here’s Why:

Written by admin. Posted in Knowledge Base, Web Design, Web Development

vet websitesWe live in a digital age that is absolutely saturated with visual content. From meals to babies to bike rides, it’s pretty easy to know exactly what’s going on in someone’s day-to-day lives. And one of the most popular images plastering the feeds of social media sites? You guessed it: pets.

In a recent survey conducted by PetCare, they found that a whopping 65% of pet owners post about their furry companions on social media around two times a week. Additionally, one in six reported even making a social media profile for their pet. And hilariously enough, half of those pet owners reported that their pets were actually getting more attention than their own social media profiles. One-third of the surveyed participants said that they post about their pets as much and as often as they do their family, with 13% admitting that they actually post about their pets more.

And overall? More than half of the pet owners said they cared about getting likes and social media gratifications for pics of their pooches and kittens than they cared about other photos that they posted.

What’s even more notable is the fact that 30% of pet owners follow famous animals on social media.

If you are a veterinary technician look for website building tips and social media tips for veterinarians, then a light bulb should be going off in your head right now. Right now in the world of social media, it’s clear that pets are a trending. More than 58% of people view businesses online before deciding whether or not they want their services, and this typically is determined by the content they have on their social media sites, blog, and home page. There’s been no better time to be a vet and have a veterinarian website. Considering the fact that you clientele are the most popular online celebrities around, you’ll never run out of fun and engaging content to share! Vet websites should be clear and informative, but should also entertain and educate potential clients. Use your practice and patients to tell a story.

Looking for more veterinary SEO tips for vet websites? Share your thoughts in the comments below.

Everything You Need To Know For Veterinarian Website Design in 2016

Written by admin. Posted in Knowledge Base, Web Design, Web Development

good veterinary website design Web design hasn’t just undergone a makeover in the past two years. It hasn’t even gotten a face lift. In fact, it’s changed so much that we’ve reached the limit of this particular metaphor. Suffice to say, things move fast online. One thing that hasn’t changed? Creating a professional website is essential to success in 2016.

If your website is more than a few years old, then you’ve no doubt seen your traffic and incoming leads dropping sharply. You may have noticed your page slipping down the Google rankings. Or maybe you just want to stay ahead of the competition. In any case, good veterinary website design is the place to start. You have seconds to make that first impression on new visitors to your site, but you also have to turn that impression into a lead.

So what’s the key to building the best veterinarian websites for 2016? How was quality web design changed in 2015?

It’s Never Too Early To Think About Search Engine Optimization
There’s a new philosophy in web design known as User Interface design. Basically, this means focusing on your users’ experience on the page. Seems simple enough, right? According to the UI website best practices, you have to think about things like SEO as you design your site, not as an afterthought. Plus, by improving the user experience, visitors will spend longer on your site, further enhancing your SEO.

This is one of our top veterinary website design tips and tricks for 2015. You need to think about your onsite SEO strategies as soon as possible. That means identifying the important keywords you want to target, then creating pages for those keywords. It also means creating a blog and promoting its content. Research shows that 57% of small businesses have gained a customer through their blog. More importantly, fully 80% of young people used a search engine to find their veterinarian.

Vertical Scrolling is Here To Stay
Good veterinary website design principles used to hold that you should have all vital information “above the fold.” That means when users visit your site, they shouldn’t have to scroll to find what they’re looking for. Not so in 2015. Today, most sites are designed to encourage vertical scrolling. The best veterinary websites are designed with a landing page that naturally draws the users’ attention down the page. To achieve this, most good veterinary website design is stripping away unnecessary text, graphics, and images — the less is more approach. Creatively using empty space helps focus visitors’ attention where you want it to go.

Flat Design
This is another UI website design trend. It’s also straight-forward, so we’ll keep it brief. This year even Google changed its logo to a flat design. Thanks in part to mobile web design, virtually all web designers are ditching gradients, textures, drop shadows, and any visual element designed to provide a 3D effect. In 2015, if you don’t have flat design, you probably look hopelessly dated.

Visual Assets
As the internet gets faster, web designers have more freedom to use more images. That means designers are using more gifs, images, infographics, and videos. Unfortunately, it also means the proliferation of cheesy stock photos. Fortunately, veterinary clinic websites have unlimited photo material in their waiting room. Find a way to incorporate pictures of your pet patients on your veterinarian website (with permission, of course).

Got any more tips and tricks to share? Let us know in the comments!

Does Your Site FAIL The Web Design Quiz?

Written by admin. Posted in Knowledge Base, Web Design, Web Development

website building tipsWeb users don’t grade on a curve. Online, it’s strictly Pass or Fail.

Looking for website building tips?

You don’t have to be an expert coder to design a site people love to use. Before you publish your small business’ site to the web, check and see if your site passes these five simple tests. If not, then be sure to implement these basic website building tips before your site goes live.

Keep It Simple
Google recently updated its policies, and now penalizes websites that offer a negative user experience. If users flee your site in frustration, then you may find yourself slipping down the search results.

Make sure you design a website that is simple to use and easy to read. Users should never have to hunt around looking for your contact info or links. Web design experts call this “intuitive navigation.”

Less Is More…
Web marketing companies like to say, “Content is King.” Users expect quality content that’s easy to share, but that doesn’t mean you should overload your site with too many assets. Small font sizes, too much clutter, and large numbers of animated graphics should be kept to a minimum.

Do Vets Need SEO In 2015?
SEO, or Search Engine Optimization, is a set of techniques to help your website rank higher in search results. If you want to know how your small business measures up, search for keywords that target your industry and location. Is your company easy to find? Studies show that 42% of people searching online will click on the top-ranking result, and most users will never scroll past the first page of results.

That’s why so many businesses invest in SEO; internet search has a return on investment rate of $22 per every dollar spent.

Why You Need A Responsive Website…
In our click-happy culture, a website only has seconds to make a first impression. And if that first impression is a blank loading screen, then you might have just lost a visitor for good. Most users will click away from a page if it takes more than three seconds to load.

A number of free online tools allow you to check the responsiveness rate of your site. A slow loading time is the equivalent of a “Closed” sign outside your physical storefront.

Adapt For The Web
The internet is changing the way people talk, even in the real world. We don’t just mean the advent of abbreviations like “LOL” and “BRB.”

Long blocks of text look awkward and intimidating on digital screens, especially mobile devices like smartphones and tablets. Paragraphs should be kept short — no more than five to six lines of text.

Follow these website building tips, and you’ve taken the first steps to providing your new visitors with a positive user experience.

Three Vet Website Design Trends We’re Seeing in 2015

Written by admin. Posted in Knowledge Base, Web Design, Web Development

vet website designAs time goes on, it’s becoming more and more clear that simply having a website isn’t good enough. A website has to begreat. It has to have useful and interesting information, an attractive and user-friendly design, and be optimized for ranking highly in the search engine results. Most people do turn to the internet to find a service they’re looking for. In fact, eight in 10 people between the ages of 18 and 34 use search engines to find a vet. If they don’t like your site, they’ll click away in two seconds. Here are a few trends in vet website design we’re seeing in 2015 that will help keep clients on your site.

1. Responsive web design
This is one of the most important parts of web design in 2015. With Google’s announcement that mobile capability will be included in the ranking factors, this means that it’s more important than ever that your site be optimized for viewing across all screens — from desk tops to tablets to mobile phones.

2. Huge images
Another big website design trend this year is the rise of large images. More and more websites are using large images to serve as the backgrounds for their websites. This can be an attractive design, but there are a few things to look out for here. Make sure you use high-quality images or it’s just not going to look good. Also, adding large images could cause your page to load more slowly, which users also don’t like, so keep that in mind.

3. Minimalist design
Building a professional website is as much about usability as it is aesthetics. Sure a website might look great, but if it’s tough to use or confusing, people are going to leave the site pretty quickly. Vet website design should be clean. This means designing for ease of navigation as much as possible and making sure that there aren’t too many things clogging up a page.

Design is always going to be one of the most important parts of a website — for any business, even veterinarians. Not only does it help draw business in, but it helps provide consistent brand recognition and identity. Almost 65% of Americans use the internet to find local businesses. Vet websites should be responsive, easy-to-use, and visually attractive.

Four Things That Veterinary Websites Need to Do

Written by admin. Posted in Knowledge Base, Web Design, Web Development

veterinary websitesThese days, a client’s first impression of your clinic will likely come from your website. By now you should why websites are a foundational part of veterinary marketing, but what is just as important is knowing what your site needs to do. Here are four essential things that your vet website needs to accomplish:

Help create your brand
Not all vet clinics are the same, and you need to establish a brand for yours. Branding allows your clients to develop a sense of the type of experience they can depend on and a consistent service to come to expect. Who are you? What are your credentials? What is your philosophy of care? These are all questions that veterinary websites should answer.

Distinguish your clinic from competitors
Again, each veterinary clinic is different, but they all offer the same type of care. Someone has a pet that needs one type of treatment or another, but you’ll want to give people a reason to come to your clinic. Do you offer a special product or service? Say so. Do you have special knowledge or expertise? Make that clear on your site. Making sure that you distinguish your clinic from your local competitors can help set yours apart, bring clients into your clinic, and help create a memorable online experience.

Engage your customers
Another thing that veterinary websites need to do is engage your clients. A good way to do this is to keep an active blog. Not only does this offer you a way to plug your own products and services and establish yourself as an authority in your field, but it opens a space for client and veterinarian dialogue. Make sure to set up a comments section or a forum on your site for you and your clients to ask each other questions.

Show up in search engine results
The most essential thing that veterinary websites need to do is to rank highly on search engines. More than three quarters of people ages 18 to 34 use search engines like Google, Bing, or Yahoo to find a vet. The best way to make sure that your site will show up in the search engines is to invest in search engine optimization. There are a number of tactics involved in good SEO, and you need to make sure that your site is employing them.

Professional website services can take care of all of this for you if you aren’t tech savvy and don’t care to be. Rather than taking your time away from the clinic, you can leave your web design, maintenance, and SEO to the professionals.

A Quality Vet Website is the Foundation for Internet Marketing

Written by admin. Posted in Knowledge Base, Web Design, WordPress

quality vet websiteThese days good marketing means using the internet to promote your business, products, and services. Traditional marketing strategies may be effective to a point, but with the number of people using the internet to research and interact with businesses, internet marketing dips into untapped resource that you can’t afford to ignore if you aren’t already using it. One of the most essential parts of marketing your vet clinic is your website, but simply having one isn’t going to cut it. Not only do you need to have a quality vet website, but it needs to be attractive, user friendly, and updated frequently.

Eighty percent of 18 to 34 year olds use search engines to find a vet, so chances are the first impression of your clinic will come from what they find on your website. Your website is the new face of your business, which is a problem if your website is not visually appealing and user friendly. A bad website has the potential to funnel customers straight to your competition. If a potential client or customer doesn’t like what they see when they view your site or it is difficult to use, it might take as few as two clicks for that customer to end up on your competitor’s superior website.

A quality vet website will attract customers to your specific clinic, create brand and clinic identity, and set your clinic apart from your competition. Your website should clearly and accurately represent the brand of clinic you have and the type of care you offer. Your website should outline the services and products that you offer and highlight anything special or out of the ordinary. All of your additional internet marketing tactics, like email and social media, will point customers back to your site, so a quality vet website is a solid foundation.

Veterinary websites should also be active and updated often to give people a reason to keep coming back to your site. An active blog is a good way to add new content to your site and is a conduit for you to offer expert opinions and interact with your customers. A blog is also a good way to bring customers in to your business; an impressive 57% of businesses have gotten a customer though their blog. A quality vet website should also offer information and incite interest with different types of media like videos and infographics which are more interesting and interactive.

Building, updating, and maintaining a professional website doesn’t have to be your burden to bear. Outsourcing maintaining your web presence to an internet marketing company allows you to reap the benefits of internet marketing while being able to focus on your core business.

Three Website-Building Tips Every New Business Should Keep in Mind

Written by admin. Posted in Knowledge Base, Web Design, WordPress

website building tipsStatistics show that nine out of 10 web users begin their internet sessions by visiting a search engine. And what will they find at the top of the rankings? Your site — if you’ve paid for ad space, that is. But the majority of web users don’t like paid advertisements in their searches, research finds. It’s all about getting the organic clicks instead. That’s where good SEO comes in.

Small businesses and startups rely on search-based clicks to drive traffic, but before you have the traffic, you need to have the goods to show off. That includes creating a professional website, hiring a team of pro designers to map it out, and launching the most dynamic content you possibly can. After all, no one wants to visit a site that’s stale, dormant and hasn’t been updated for weeks, months (or worse) even years.

And that goes for all kinds of businesses. Vet websites, shoe stores, tech startups — everyone. Here are three website building tips you can follow to help you get found and stay found.

1. First impressions are everything.
Experts don’t build professional websites with paragraphs of text and two different pages to look at. They use a highly simplistic, visual-based method of communication to grab a user’s attention. They appeal to emotion and curiosity. In short, they make a good first impression, and studies indicate that they simply have to. Users tend to spend only 90 seconds on a site before they determine whether it’s useful to their goals or not.

2. Fresh, dynamic content wins every time.
When it comes to website building tips, this should be the one that gets tackled in entire courses at colleges in the future. As worn out as it might seem, content is still king, and that means that sites who sleep on updating their pages don’t just risk losing scores of new clicks — they risk losing customers forever. Hire writers to churn out content for a blog. Post links to social media to expand your reach even further.

3. User experience takes precedence.
Learning how to build your website to its maximum efficiency can often be a slow process. But the more you keep the user in mind, the more you understand exactly how to cater to his or her needs. That means putting user experience above everything else. Don’t complicate for the sake of showiness; simplify for the sake of transparency and accessibility. Your future self will thank you.

Now, tell us: what website building tips have you followed to help build your vision into a tangible product?