Do you really know your return on investment from the yellow pages

Written by admin. Posted in Knowledge Base

Many vets use a standard veterinary marketing strategy of word-of-mouth and yellow page advertising to grow their clinic. But the stats are not on their side. A detailed review (see video below) of the trends over the last 3 years show a dramatic shift in how people find a vet today. The results may surprise you.

If you have a vet website you probably think of it as a small brochure to tell people what your hours are and how to get to your clinic. But your vet website can be a powerful marketing tool that can actually bring in new clients and pets. If tuned appropriately, and nested within a modern veterinarian marketing strategy, your vet website can be extremely helpful.

It all starts with understanding where your potential clients look to find a vet. And the answer to that is simple: Google. Google is the main source of new vet clients for the under 34 demographic. And recent data shows that even in older age groups, Google is gaining ground quickly. As a result, it is critical that your veterinarian marketing approach is consistent with where your target audience is looking for vets. If not, your investment is not well spent.

One final point. With yellow pages you really have no idea what your return on investment in marketing is. With an internet-focused vet marketing plan, you know exactly what you are getting. VetHubs helps clients track visitors, phone calls and compute a return on investment for all Internet marketing activities.