According to statistics from the Humane Society, Americans own more than 83 million dogs and 95 million cats today. Part of being a responsible pet owner means finding skilled veterinarians to make sure that those animals live a happy, healthy life. More and more, people are turning to the internet to visit veterinarian websites, do a bit of research, and try to make the most informed decision possible. In fact, it is becoming increasingly popular for potential clients to form their first impressions based on the sites they visit. So high quality veterinary clinic websites are a must for doctors who want to give their business a boost and help as many animals as they can.
For the most part, when it comes to building an awesome website, content is king. Having a well-written blog, photo galleries, and real-time updates and information is a great way for vets to set their sites apart. Plus, since nearly a quarter of consumers have posted comments or reviews about goods and services that they have purchased, including a forum or comments section is a good idea. Every site is different, but building the infrastructure for new content to be posted regularly is always smart.
Though having great content and a unique aesthetic is important in and of itself, it can also help practices earn higher rankings on search engines. A staggering 93% of all web experiences actually begin with a trip to Google or another search site, so veterinarian websites should be optimized for SEO purposes. But since that work is tough, many businesses, including vets, will want to work with SEO firms who know how to make vet sites earn high rankings. In fact, just 11% of marketers who did their work in house reported being satisfied with their SEO program performance, but 21% who outsourced were. This means that getting a bit of help from the pros can be highly beneficial.
In addition to the overall skills and services that professional web development firms offer, they also allow business owners and managers to be more flexible. When an owner does not have to worry about the daily rigors of SEO or regular site maintenance, they can be free to allocate more time and resources to core areas like sales and customer service. This can go a long way towards keeping current customers satisfied, and bringing new ones on board.
The best way for pet owners to show their appreciation for the companionship and loyalty that their animals provide is to make sure that they have great health care. To do that, regular trips to the vet are a must. In order to bring in more animal lovers, vets should build customized veterinarian websites that boost visibility and help their practice expand.