Marketing is changing in 2012. For veterinarians to do their own marketing plan there are many things you will need to learn. For instance, Vet marketing in the old days was much simpler than it is today. Today a modern vet marketing strategy will include much more Internet related activity than it used to. And for many who are not used to these new elements of the marketing strategy this will make them uncomfortable.
But they will to come up to speed if they want to compete. The old days when a vet could take a yellow page ad and start using word-of-mouth market their service are pretty much over. Today the new customers are coming through the Internet because this is how they like to find a veterinarian services. And as any marketing 101 book will tell you, vet marketing has to be in front of where their potential customers are. If you are on the Internet it means that the marketing dollars also need to be spent on the Internet. Again this is a new concept for most vets.
The modern vet marketing strategy will include outreach in many different forms of online marketing. The vegetarian website needs to be polished up and dusted off so that looks more modern and attracts the younger clients. More money will need to be spent on newer avenues such as Facebook and Google so that the vet be in front of the audience which will be their next generation of pet owners. This is just a reality in 2012 and most marketing plans need to be updated to reflect this.