If you are a veterinarian doctor then you know that the marketing for your clinic has changed over the last decade. Or perhaps you’re one of those vets that has not figured out that there is a massive migration happening. Believe it or not there are some veterinarian clinics that have not moved to online marketing as a means to gain more clients. However the vast majority have started to engage some type of Internet-based marketing to bring pets and dog owners into their clinics.
The reality is that the veterinarian marketing strategies that worked 15 years ago are no longer viable. The steeple of the vet marketing approach was yellow page ads and word-of-mouth referrals. Having happy customers will never go out of style and word-of-mouth is always a great way to get business. There is nothing stronger than a recommendation from a trusted source of the friend or family member who has visited your vet clinic and recommends that their friends take their pets there too.
However, yellow page advertising is on the decline. This is simply because fewer people are using these phonebooks to find businesses. Particularly in the younger generations and habits are changing when you need to locate the vet for your pet. Specifically, 64% of American search online before they contact a local business to make an appointment. This means that when you have a sick dog or cat and you need to make a vet visit, you’re going to jump into Google and search for the veterinarian offices closest to you using Google.
This means that the marketing strategy for a veterinarian hospital needs to shift to match the new behaviors of the consumer. Whereas in the old days yellow page ads would bring in plenty of new clients per month, today’s veterinarian marketing plan needs to include an online presence and a strategy for getting in front of the prospective pet owners who are looking for bets online. This is a different set of items for your marketing plan that used to be.